What is a good loyalty scheme for a salon?
Last updated by the LushLane editorial team.
Short answer
The salon loyalty schemes that work best are prepaid packages and memberships, because the client has already paid and returns. Digital stamp cards (for example a sixth blow-dry free) work well for high-frequency services. Discount-only schemes tend to erode margin without changing behaviour.
Prepaid packages
Sell six blow-dries for the price of five, taken up front. Cash flow improves immediately and the client is committed to returning.
Memberships
A monthly fee covering one cut or one maintenance appointment smooths revenue and makes your diary predictable. It suits barbers and brow/lash studios particularly well.
Digital stamp cards
Beat paper cards because they cannot be lost and you can see who is close to a reward and nudge them. LushLane includes digital loyalty cards, memberships and gift cards at no extra cost.
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What is a good loyalty scheme for a salon?
The salon loyalty schemes that work best are prepaid packages and memberships, because the client has already paid and returns. Digital stamp cards (for example a sixth blow-dry free) work well for high-frequency services. Discount-only schemes tend to erode margin without changing behaviour.